What we do
Release Advisory
All films or any audio-visual product need adequate release because it has to reach its audiences and recover its investments. Releasing a film is an intricate process and due to the changing dynamics and business metrics of today’s rapidly evolving market, it has become all the more cumbersome. We engage in careful devising of fine strategy on the release of your film starting with the most important decision of finalising a suitable date for the release of your film which entails a lot of thinking, planning and strategy. Designing communication, and strategy for marketing, planning the entire campaign calendar for you, which constitutes the revelation of teasers, posters, trailers and promos as well as the total marketing thinking around the film across diverse media platforms. A well released product with complete background planning is a battle half won.
Distribution
Depending on the reach, scale, budget and quality of the film, we can plan its worldwide release or even an Indian one. Distribution is critical as it directly impacts your important 3 Rs - Reach, Reaction and Revenue. A well distributed film is likely to recover costs and get the producer and the minds behind the film well known in the realm of audiences, media as well as critics. Distribution entails, number of screens, territories and countries to where the film can have an audience, and market interest. Also the business considerations are kept in mind vis-à-vis the ROI (Return on Investment). With wide ranging distribution network and a penchant to understand the nature, content and other metrics of a film, we are just about the right team to consult with. We at H 2 B have tied up with M/s. Triveni Films promoted by Sanjay Kaul and have distributed more than 700 films . The prominent movies among these have been: Deewaar, Trishul, Mohra, Gupt, Laadla, Phool aur Kaante, Sholay, Satyamev Jayte, Dilwale Dulhaniya Le Jayenge, Kaala Pathar, Daag, Johny Mera Naam, Shaan, Naagin, Nagina, Tridev, Kabhie Kabhie, Dostana Jaadugar, Toofan, Aai (Marathi ), Chimni Pakhre (Marathi), Toofan, Jigar, Ek Duje Ke Liye, Rocky,Karz, Dayavan, Shortcut, Safari, Game of Ayodhya, Murari, Braveheart (Marathi), Sabrang, Dream job, Saptshringi, Mata (Marathi), Ashtrawakra (Marathi), Twin Mission (English ), Eyewitness (English), Langda Martay Tangda (Marathi) Shaadi Abhi Baaki Hai, Viraam, Mr Kabaadi, Chalu Dya Tumcha (Marathi), Dil Hi toh Hai, Don Baika Fajiti Aika (Marathi), Ashley, My Father Iqbal, Rastraputra, H2O (Marathi), Kahi Kshan Premache (Marathi), Phallat (Marathi), Phir Usi Mod Par Talaq, Tattad ( Marathi). .
Marketing
As in any business, marketing assumes incomparable importance. Strategic marketing (or thoughtfully designed marketing) is the tool which makes your product get noticed by audiences. It caters to their demographic reality and psychographic taste. In a world of in your face aggressive media, marketing has assumed great significance today as it not only creates awareness but defines opinion making and therefore creating word of mouth and even viral promotions. It is the edifice around which the excitement around your film is created for the audience so that they spend going to the theatres to consume your offer. We define your films target audience, their psychographics and demographics and manage the entire mark comm strategy and its execution so that we can reach the farthest mile and create the right kind of awareness about your soon to be released film. Across the gamut of media, we channelize our acumen to get you the maximum bang for your buck. TV, Social Media, OOH, Print, Trade, POS, we take a measured parameter for every option, and strategize our thoughts and pockets and adapt our marketing communication strategies accordingly. We also lend you free city promotional tour plans for the stars to promote their film.
Digital Marketing
Digital is the name of the game today. Digital is where every business is going and where the reach, reaction and revenues are impacted. Digital is where design, dynamics and decorum is and what is bridging every kind of social, political and economic divide making information democratic to societies across the world. Digital is where you get the maximum eyeballs and therefore maximum bang for your buck. We offer digital solutions to the entertainment industry. With a highly dynamic and pre-emptive skilled team of social media experts and digital wizards, we ensure that your film is reaching the correct audience and garnering maximum eyeballs and beats of excitement.
Film Syndication & Trade
We are a comprehensive and all-encompassing movie studio and production company with strong ties to the whole film industry. This covers global promotion and distribution. We have a wide network all over the world to ensure your product is distributed as effectively as possible. At H2B, we take pride in having amassed enormous content libraries of movies in different linguistic and cultural contexts for trade and business use. This results in cross cultural and cinematic leverage for people of diverse origins and nationalities to appreciate a wide range of cinema thus offered. This not only enriches the cinematic sensibilities of audiences, but also ensures greater reach, acceptance and a wider film appreciation, thus enhancing the world of cinema and art.
We are adept in procuring satellite, music, overseas, digital, mobile, and a range of other rights that you as a producer should reap the benefit from and we bring that expertise to the table for your benefit. As a production house, we have a tie up with all major channels and media platforms and entertainment streams in India which includes regional platforms and around the world as well. Be it Disney, Sony, Star, HBO, Zee, Viacom, 21st Century, Fox, Netflix, Bigflix, Box TV, Ditto TV, Sony Liv, Amazon Prime, Eros Now, Time Warner, we have every major entertainment media stream in India and abroad to hook you up so that your film gets the maximum mileage both in terms of viewership and revenue stream. We also cater to the various OTT platforms which are streaming content to a diverse audience. We recognise the fact that entertainment has become a global business and it is our passion to connect your product globally and we do that through our able affiliations with international film studios.
Post Production
With state-of-the-art post production facilities and the entire range of jobs in the realm of post-production, we engage in getting your post production done if there is a requirement. We engage in the whole gamut of production and post production of audio-visual products such as documentaries, features, ad films, web series, soaps, music videos and all kinds of animated storytelling. We are experts in getting the promos done as we have a creative team which overlooks the content of the story. We are fully equipped for sound, folly, BG score, music, VFX and animation. Whatever the scale of your film, we are here to provide post production services in its entirety. So come to us, be it any need of your audio-visual dream. We believe, talent can win you games but it is only teamwork which wins championships.
Post Production Services
You can take H2B your film and TV production house providing end to end film production solutions. It’s our welcoming ambience replete with networked suites capable of full end to end 4k production. Our serviced off-line rooms are equipped with state-of-the-art post production technology; integrated flawlessly, all with dedicated high-speed internet and able personnel to execute your projects with effortless ease and finesse so that they see the light of day. These multi-use house rooms can be repurposed for a wide range of productions and projects across feature film and TV. The spaces are ideal for offline editing, VFX, production offices, meetings or screenings. Offering remote editing solutions, tech and connectivity and media storage for projects on or off site, H2B brings the production and post production community together for ultimate finished products which are at par with the best trends in the industry, indigenously as well as globally. End-To-End Post Production Services
Editing A movie is made at the edit table. You can’t afford to go wrong during this critical process. Editors arrange pictures and sound in a way to ensure that the movie takes shape in the way that the writer or director had envisioned it. Our editors are adept in the field to take your project to the next level. Color Grading And DI Often due to camera technicalities and resolutions used, color is at a mismatch. Color Grading or DI (Digital Intermediate) is a process through which the colors of the film are enhanced to give it a rich and more aesthetically appropriate look. Our team is equipped with Blackmagic Design’s DaVinci Resolve which is considered to be the world’s most advanced and reliable color grading system. It supports files up to 4K quality and uses node based image processing where each node can have color correction, power windows and effects. Our experienced colourists have worked on leading projects in the industry. VFX We specialize in visual effects for feature films, OTT platforms, Music Videos and Advertisements. We have provided creative support, delivered solutions to marquee projects in the industry. Our Studios can offer end to end complete VFX solutions to any of your projects. Our Services in VFX include: Motions Graphics, Crowd Multiplication, Set Extension, Supervision, Keying, Composting, Match Moving, Wire Removal and Rotoscoping.
Sound Design A great quality of sound mixing ensures a great quality and one step ahead in Cinema. Our Sound Mixing Theater is amongst the few facilities to be equipped with Dolby's new and revolutionary end-to-end audio platform. Post-production works like Voice Dubbing, Music Recording and Foley Sound for SFX, creative 5.1, 7.1 Dolby Atmos sound mixing solutions are available at our studios of AKC Hub. Concept Art Helps you to visualise the look and feel of a completed frame through sin built heliographic sensors which help you to do so.
Match Move Camera Tracking 3D Tracking of the camera or object motion to ready a shot for Set Extensions or CG Placement. Camera, Body or Object Tracking. Regardless of whether on-set camera or survey data is available or not, our expert sleuths can uncover the camera motion path or match the motion of any element in the shot and place it into a coordinate system that's ready for your CG artist to work with. We believe in given digital growth, so we have also served you with website development, mobile application development, web application development, e-commerce website development, SEO, Social media marketing and many more digital services.
Asset Creation 3D Assets custom to your requirements delivered to you poly-perfect! Hard-Surface Modelling. Providing you with highly detailed custom 3D Hard-surface models that match your spec and fit right in your pipeline for your assets-library, active VFX, Animation or Game projects. These are just some of the tech tools and intermediates to enhance your end product so that it is viable to do commercial business in any global exhibition and display formats and can be equally acceptable in any film market clime globally.
P&A Support
P&A (Print & Advertisements) is the backbone of any project. It is the armoury which takes your film around the world by creating awareness and interest generation through media. At H2B, we play an important role in bringing you suitable P&A partners as stakeholders in your project. We lend our producers the most apt P&A support, to get the most profitable and judicious mix of commerce and the most efficient combination to promote your film with the right kind of media planning. These well-crafted cost efficiency media strategies drive your movies, so that they reach the intended target market and serves to improve your volumes and margins.